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Poking at the sport of football until it makes sense.

Featured articles

The path to now

The path to now

Understand football and you'll understand AI

Understand football and you'll understand AI

What we talk about when we talk about 'analytics'

What we talk about when we talk about 'analytics'

16
May

Press 1 for rest defence. Then 2, 7, 4, then 1 again.

3 min read
18
Apr

Crabs, the everything app

3 min read
29
Mar

What's the worldview of your data?

3 min read
28
Mar

Football is a simple game...

2 min read
07
Mar

Friendly Neighbourhood Thanos

4 min read